10 Sure-fire Ways to Kill Your eBay Business.

It's surprisingly easy to kill your eBay business, if you're not careful - sure, you can start over from scratch without it costing you anything, but do you really want to? Still, if you want your business to end up dead in the water, here are some simple ways to do it.

Lie about an item: Say it works fine when it sometimes doesn't work. Say it's in perfect condition when it has a scratch. Your customers will hate you!

Post whenever you feel like it: Make sure to leave your customers hanging around, wondering when their item is going to turn up. This makes sure they buy from someone else next time.

Let items end anytime: Few people will be around to care about your auction if it ends in the middle of the night. Why go to the trouble of working out whether auctions will end at a good time?

Don't bother with email: Customers are just timewasters anyway. eBay businesses are supposed to run themselves! Never give informed responses to questions about your item.

Sell rubbish: Really, it's just eBay. You can just sell any old tat from the market for a 200% profit. Let quality be someone else's concern - I mean, really, what do they expect for that price?

Refuse to give discounts: You know what your items cost, you know what your profit margin is going to be, and you're not going to negotiate. Remember that giving customers special deals might make them feel good and come back to you again.

Make your listings ugly: As many colours, flashing lights and animations as possible will really give those customers a headache. Write as much in CAPITALS!!!! as you can. Preferably big, red capitals. Be sure to use the fonts Impact and Comic Sans. For an extra special touch, see if you can figure out a way to add some music.

Don't take photos: It's such trouble, after all. If buyers are picky enough to actually want to see items before they bid on them, then screw 'em, that's what I say.

Write short descriptions: Be as brief as possible, and use lots of mysterious abbreviations. This obviously makes you look very cool. You can even just write the title again in the description box. Think of the effort you'll save!

Use reserve auctions: Now, this is a fairly controversial final choice, but it really is one of the best ways to scare away your customers. They'll see 'reserve not yet met', and click that 'back' button before you know it. Luckily, they can always bid in a normal auction for the item somewhere else.

Now that you know the ten ways to kill your eBay business, how about we explore what to do if you want to do the opposite, and make a success of it? The next email will give you ten steps to successful selling on eBay.

Learning the eBay "Lingo".

Do you have trouble sometimes understanding when people talk about eBay? Don't worry, some of the jargon is really obscure, and you can't be expected to understand it until someone's told you what it means. Here's a little list of some of the most useful lingo to know, but you don't need to memorise it - even the most common jargon is only used relatively rarely.

Words.

Bid: telling eBay's system the maximum price you are prepared to pay for an item.

Dutch: an auction where more than one of an item is available.

Feedback: positive or negative comments left about other users on eBay.

Mint: in perfect condition.

Non-paying bidder: a bidder who wins an auction but does not then go on to buy the item.

PayPal: an electronic payment method accepted by most sellers.

Rare: used and abused on eBay, now entirely meaningless.

Reserve: the minimum price the seller will accept for the item.

Shill bid: a fake bid placed by a seller trying to drive up their auction's price.

Snail Mail: the post, which is obviously very slow compared to email.

Sniping: bidding at the last second to win the item before anyone else can outbid you.

Abbreviations.

AUD: Australian Dollar. Currency.

BIN: Buy it Now. A fixed price auction.

BNWT: Brand New With Tags. An item that has never been used and still has its original tags.

BW: Black and White. Used for films, photos etc.

CONUS: Continental United States. Generally used by sellers who don't want to post things to Alaska or Hawaii.

EUR: Euro. Currency.

FC: First Class. Type of postage.

GBP: Great British Pounds. Currency.

HTF: Hard To Find. Not quite as abused as 'rare', but getting there.

NIB: New in Box. Never opened, still in its original box.

NR: No Reserve. An item where the seller has not set a reserve price.

OB: Original Box. An item that has its original box (but might have been opened).

PM: Priority Mail.

PP: Parcel Post.

SH: Shipping and Handling. The fees the buyer will pay you for postage.

USD: United States Dollars. Currency.

VGC: Very Good Condition. Not mint, but close.

The chances are that you'll find more specific jargon related to whatever you're selling, but it'd be an impossible task to cover it all here. If you can't figure one out from your knowledge of the subject, then type the term into a search engine, followed by the word 'ebay'. The chances are that someone, somewhere will have seen fit to explain it.

While it's good to be able to understand others' jargon, avoid using it unless you really need to (for example, if you run out of space in an item's title). Many people on eBay are not experienced buyers and you will lose them if you write a load of gobbledegook all over your auction.

By now, you're well prepared for eBay life, and you're probably ready to get started with that first auction. In the next email, we'll show you how to dive in and get started.

Taking Advantage of "Slow" eBay Auctions.

Some auctions get hundreds of bids, but some go much more slowly, getting only a few bids or even none at all for days. Auctions are generally much slower during the summer months than they are in the winter - and sales on eBay are slowing each year, as more sellers than buyers sign up, hoping to get rich quick. There are a number of ways that you can take advantage of slower auctions to get the best price.

Wait to Bid.

If you bid, then everyone can see you're interested - and that might make them interested too. Leaving the item alone for as long as you can bear will make it look less popular, and keep the price down so you can come in at the last minute and get a bargain.

Make an Offer.

If the seller is selling an item using 'Buy it Now' and it still hasn't sold when the auction is about to end, use eBay's 'Best Offer' service to make them an offer on it. The chances are they've listed the item two or three times before, and they'll be so annoyed at the prospect of re-listing it yet again that they'll accept your offer just to get rid of the thing.

Conspire with Other Buyers.

You might not have thought of this, but if there are two auctions for the same item and only you and one other buyer are bidding, why not get together and work out a 'you take this one and I'll take that one' deal? This avoids you raising the price on both auctions just to get one each. If you make a few friends, you can even work together on auctions long-term, taking it in turns to bid.

Be Snobbish.

Send the seller emails asking questions about the condition of the item, and making it very clear that you are a discerning buyer and will only accept things of the highest quality. This will make them feel better about selling you their item for less.

Don't Feel Guilty.

There really are too many sellers on eBay now, to the point where you can get common items at very low prices. Long-term, this will probably force those sellers out of business, but that's the way a market works - it's supply and demand.

Buy in Bulk.

When auctions are slow, many sellers will have had the same stock for a long time. If you offer to take ten things off their hands all at once then you can almost name your price - the chances are that they'll fall over themselves to give you a good deal. If you come back again and buy another ten items then they'll love you even more.

The longer you spend on eBay, the more experienced you'll become - and the greater the chances are that you'll stumble across an auction for something very odd, and quite unexpected. In the next email, you'll hear all about the strangest eBay items ever sold.

10 Steps to Successful Selling on eBay.

So you want to be a successful seller with your own eBay business, do you? Here's a simple, ten-step path to eBay enlightenment.

Step 1: Identify your market. Take a while to sit and watch for what sells and what doesn't out of the items you're interested in. Any market research data you can collect will be very useful to you later on. You'll probably see the 'sweet spots' quite quickly - those one or two items that always seem to sell for a good price.

Step 2: Watch the competition. Before you invest any money, see what the other sellers in your category are up to, and what their strategies are. Pay special attention to any flaws their auctions might have, because this is where you can move in and beat them at their own game.

Step 3: Find a product: Get hold of a supplier for whatever it is you want to sell, and see what the best rates you can get are - don't be afraid to ring round quite a few to get the best deal. If the eBay prices you've seen are higher than the supplier's, then you're set.

Step 4: Start small: Don't throw thousands at your idea straight away - get started slowly, see what works and what doesn't, and learn as you go. Remember that it's very cheap to try out even the craziest ideas on eBay, and who knows, they might just work!

Step 5: Test and repeat. Keep trying different strategies until you find something that works, and then don't be ashamed to keep doing it, again and again. The chances are that you've just found a good niche.

Step 6: Work out a business plan: A business plan doesn't need to be anything formal, just a few pages that outline the market opportunity you've spotted, your strategy, strengths and weaknesses of the plan and a brief budget. This is more for you than it is for anyone else.

Step 7: Invest and expand: This is the time to throw money at the problem. Buy inventory, and start spending more time on your business. Set a goal number of sales each week, increasing it each time.

Step 8: Make it official: Once you've made a few thousand dollars worth of sales, you should really register yourself as a business. Don't worry, it's not expensive or hard to do - a lawyer is the best person to help you through the process.

Step 9: Automate: You'll probably find that you're writing the same things again and again in emails or item descriptions. This is the time to give up on the manual method and turn to automated software that can create listings for you, and respond to completed auctions and payments with whatever message you provide.

Step 10: Never give up: Even when it looks like it's all going wrong, don't stop trying until you succeed. If you keep working at it then you'll almost always find that you make a real breakthrough just when things are starting to look desperate.

Once you get into the swing of things, you might start thinking that you should quit your job and take up eBay selling part time. But it's not always as easy as that - there are all sorts of factors that you need to consider. The next email will weigh up the case for and against taking up eBay full-time.

How to Use eBay to Grow Your Other Businesses.

Most of the people who make money from eBay don't actually make all of that money on eBay. There are all sorts of ways you can use eBay to give your existing businesses a helping hand.

The Supply Side.

If you have any leftover stock or used items from another business you run, then why not sell them on eBay? You can make this a regular thing, using it to get rid of things that won't sell for the premium you ask for in a shop, or items that are no longer in demand in the town or city where your business is based.

You can really make a lot of money this way, if you know what you're doing. You will, of course, already be an expert in the items you're selling, as you use them in your business, and you'll know that the items are of high enough quality to be sellable. This is a whole new market for your old inventory!

Not only that, of course, but remember that your good eBay reputation will make you a great buyer! If there's ever anything you want to get for your business, the chances are you'll be able to get it on eBay for a discount.

The Sales Side.

Here, though, is where the true power of eBay lies. eBay give you an 'About Me' page, where you can write anything you like and link anywhere you like. This means that you can get traffic to your business' website by linking to your website from your About Me page and linking to your About Me page from each auction.

To create an About Me page, just click on 'Community' on the toolbar, scroll to the bottom of the page, and click 'Create an About Me page'. You then get the option to either enter your own HTML or let eBay guide you through the process. All you need to do is write a little about your website, link to it, and you're done - you'll notice that more people start to come to your site straight away.

There are thousands of people who swear by this technique to drive traffic from eBay to their website - with a little persuasive sales copy on your site, they say, you can sell directly to buyers, cutting out the eBay middleman. What's more, all the traffic you'll get will be targeted - because the people who click through were interested in your auction to begin with.

This can be a really powerful technique, especially if you've already got an e-commerce site. Even if you haven't, you might find it worth your time to set up a website that does nothing but list your eBay inventory with a few dollars off each item, with a PayPal 'Buy Now' button for each item. Then simply make the link to your About Me page read 'Visit my website for even more bargains!', and you're done.

Now that you've seen how to drive visitors to your website, maybe you'd like a little help getting your auction in front of buyers. That's why our next email will show you the secrets of taming the eBay search engine.

Introducing the New eBay "Buyer's Credit" Program.

In an effort to compete with more 'traditional' shops, eBay has started to offer finance agreements though PayPal for expensive items. This means that, if the seller decides to offer it, you can now spread the cost of an item into affordable monthly payments.

This is good for buyers, good for sellers, and good for eBay. Buyers can get the kind of credit agreements they're used to in shops. Sellers can make their items more attractive to buyers who might not have all the money then and there, but eBay still pays the sellers upfront - they don't have to wait to be paid each month or anything like that. Buyers make their monthly payments to PayPal's credit provider instead.

The APR of the Buyer's Credit program is currently 12.9%. You can pay back $999 or more over 12 months, or $1,999 or more over 24 months. There are also interest-free options for purchases of $199 or more over 3, 6 or 12 months.

The reason why some of these credit offers sound better than others is that it is up to the seller to decide how good the credit offer should be and pay extra to PayPal to offer it. To give their buyer the best promotion, for example, of no interest for twelve months, the seller must pay 3.75% of the item's cost to PayPal.

Basically, this means that sellers pay less when the buyers pay interest, and sellers pay the cost of the interest on the interest-free offers. PayPal makes its interest either way, buyers are happy to get credit, and sellers are happy to sell more.

Can I Get This Credit?

On items over $199, Buyer's Credit is now being automatically offered to buyers in the USA only. Just click the link when you buy something for more than $199 and you will be taken through the application process, which includes a 30-second check on your credit history. Then you just go through the buying process as normal, and you get your item before you've paid a penny.

Why are eBay Offering This?

eBay say they want to "level the playing field", to allow eBay businesses to compete with the big chain stores, and they also want to promote PayPal as a payment method. Relatively few buyers can afford the more expensive items on eBay all at once, and so the introduction of Buyer's Credit seems likely to significantly increase prices and sales at the higher end of the market.

It is worth noting that you can use Buyer's Credit anywhere PayPal is accepted, not just on eBay. PayPal say it's "like a credit card - minus the card!" You don't get a card number - you can pay with credit with just your email address and password.

The only thing left to do now, then, is find the best deal for that really special item - the expensive thing you've been wanting for ages but could never afford. But how can you be sure you're getting the best price? Try our tips and tricks for eBay searching, in the next email.

When Things Go Wrong: How to Resolve eBay Disputes.

eBay has quite an intricate and long-winded dispute resolution procedure. In this email, I'll try to break each step down for you, so you can see what's involved and how long it takes.

As an example, let's go through what you would do if you paid for an item but didn't receive it from the seller.

Before you open a dispute: Give the seller a chance to send the item before you get ahead of yourself and open a dispute. If you're concerned about how long the item is taking to arrive, the first thing you should do is send a polite email to the seller saying that you haven't received it and asking whether they have posted it. You should also check your own email address in eBay's options, to make sure that the seller can reply to you. As a last resort before opening a dispute, you should try to call the seller on the number eBay has for them. You might have to pay long-distance charges for the call, but that's better than dragging the auction through mediation for months.

Step 1 - You open an Item Not Received dispute: You can do this here: http://feedback.ebay.com/ws/eBayISAPI.dll?InrCreateDispute.

All you need to do is enter the item number and say that you did not receive the item.

Step 2 - eBay contacts the seller: eBay sends the seller an email that tells them that you've said you didn't receive the item. Then can then choose to tell you one of three things: that your payment hasn't cleared yet, that the item is in the post, or that they'll give you your money back. The seller can also tell eBay that they would like to send you a message.

Step 3 - You talk to the seller: You try to work out what's happened directly with the seller, sending messages back and forward. Hopefully they'll agree to give you a refund for the sake of their feedback, or your item will turn up in the post during this time.

Step 4 - Closing the dispute: After 30 days (or 10 days if the seller didn't respond), you have two options to close the dispute: either you were satisfied or you weren't. If you weren't satisfied, then you can claim under eBay's purchase protection program for up to $200.

Independent Dispute Mediation.

If you don't want to go through eBay's own process, and especially if the auction was for a high-value item, then you can use a third-party mediator. eBay recommend SquareTrade, at www.squaretrade.com, who provide mediation to many websites where there are buyers and sellers. They will contact the seller on your behalf and then mediate as you negotiate what to do from there.

Sellers who are committed to going through SquareTrade's mediation for any disputes can sign up to display the 'SquareTrade seal' on their auctions. This gives their buyers $250 fraud protection, and shows that their identity has been independently verified so they are who they say they are.

When your sellers aren't in such good standing, though, you need to be careful to avoid being a victim of fraud. There are a few scams that you especially need to look out for - we'll cover them in the next email.