Saturday, 26 January 2013

Learning the eBay "Lingo".




Do you have trouble sometimes understanding when people talk about eBay? Don't worry, some of the jargon is really obscure, and you can't be expected to understand it until someone's told you what it means. Here's a little list of some of the most useful lingo to know, but you don't need to memorise it - even the most common jargon is only used relatively rarely.





Words.





Bid: telling eBay's system the maximum price you are prepared to pay for an item.



Dutch: an auction where more than one of an item is available.



Feedback: positive or negative comments left about other users on eBay.



Mint: in perfect condition.



Non-paying bidder: a bidder who wins an auction but does not then go on to buy the item.



PayPal: an electronic payment method accepted by most sellers.



Rare: used and abused on eBay, now entirely meaningless.



Reserve: the minimum price the seller will accept for the item.



Shill bid: a fake bid placed by a seller trying to drive up their auction's price.



Snail Mail: the post, which is obviously very slow compared to email.



Sniping: bidding at the last second to win the item before anyone else can outbid you.





Abbreviations.





AUD: Australian Dollar. Currency.



BIN: Buy it Now. A fixed price auction.



BNWT: Brand New With Tags. An item that has never been used and still has its original tags.



BW: Black and White. Used for films, photos etc.



CONUS: Continental United States. Generally used by sellers who don't want to post things to Alaska or Hawaii.



EUR: Euro. Currency.



FC: First Class. Type of postage.



GBP: Great British Pounds. Currency.



HTF: Hard To Find. Not quite as abused as 'rare', but getting there.



NIB: New in Box. Never opened, still in its original box.



NR: No Reserve. An item where the seller has not set a reserve price.



OB: Original Box. An item that has its original box (but might have been opened).



PM: Priority Mail.



PP: Parcel Post.



SH: Shipping and Handling. The fees the buyer will pay you for postage.



USD: United States Dollars. Currency.



VGC: Very Good Condition. Not mint, but close.





The chances are that you'll find more specific jargon related to whatever you're selling, but it'd be an impossible task to cover it all here. If you can't figure one out from your knowledge of the subject, then type the term into a search engine, followed by the word 'ebay'. The chances are that someone, somewhere will have seen fit to explain it.





While it's good to be able to understand others' jargon, avoid using it unless you really need to (for example, if you run out of space in an item's title). Many people on eBay are not experienced buyers and you will lose them if you write a load of gobbledegook all over your auction.





By now, you're well prepared for eBay life, and you're probably ready to get started with that first auction. In the next email, we'll show you how to dive in and get started.


Wednesday, 16 January 2013

Taking Advantage of "Slow" eBay Auctions.




Some auctions get hundreds of bids, but some go much more slowly, getting only a few bids or even none at all for days. Auctions are generally much slower during the summer months than they are in the winter - and sales on eBay are slowing each year, as more sellers than buyers sign up, hoping to get rich quick. There are a number of ways that you can take advantage of slower auctions to get the best price.





Wait to Bid.





If you bid, then everyone can see you're interested - and that might make them interested too. Leaving the item alone for as long as you can bear will make it look less popular, and keep the price down so you can come in at the last minute and get a bargain.





Make an Offer.





If the seller is selling an item using 'Buy it Now' and it still hasn't sold when the auction is about to end, use eBay's 'Best Offer' service to make them an offer on it. The chances are they've listed the item two or three times before, and they'll be so annoyed at the prospect of re-listing it yet again that they'll accept your offer just to get rid of the thing.





Conspire with Other Buyers.





You might not have thought of this, but if there are two auctions for the same item and only you and one other buyer are bidding, why not get together and work out a 'you take this one and I'll take that one' deal? This avoids you raising the price on both auctions just to get one each. If you make a few friends, you can even work together on auctions long-term, taking it in turns to bid.





Be Snobbish.





Send the seller emails asking questions about the condition of the item, and making it very clear that you are a discerning buyer and will only accept things of the highest quality. This will make them feel better about selling you their item for less.





Don't Feel Guilty.





There really are too many sellers on eBay now, to the point where you can get common items at very low prices. Long-term, this will probably force those sellers out of business, but that's the way a market works - it's supply and demand.





Buy in Bulk.





When auctions are slow, many sellers will have had the same stock for a long time. If you offer to take ten things off their hands all at once then you can almost name your price - the chances are that they'll fall over themselves to give you a good deal. If you come back again and buy another ten items then they'll love you even more.





The longer you spend on eBay, the more experienced you'll become - and the greater the chances are that you'll stumble across an auction for something very odd, and quite unexpected. In the next email, you'll hear all about the strangest eBay items ever sold.


Monday, 7 January 2013

10 Steps to Successful Selling on eBay.




So you want to be a successful seller with your own eBay business, do you? Here's a simple, ten-step path to eBay enlightenment.





Step 1: Identify your market. Take a while to sit and watch for what sells and what doesn't out of the items you're interested in. Any market research data you can collect will be very useful to you later on. You'll probably see the 'sweet spots' quite quickly - those one or two items that always seem to sell for a good price.





Step 2: Watch the competition. Before you invest any money, see what the other sellers in your category are up to, and what their strategies are. Pay special attention to any flaws their auctions might have, because this is where you can move in and beat them at their own game.





Step 3: Find a product: Get hold of a supplier for whatever it is you want to sell, and see what the best rates you can get are - don't be afraid to ring round quite a few to get the best deal. If the eBay prices you've seen are higher than the supplier's, then you're set.





Step 4: Start small: Don't throw thousands at your idea straight away - get started slowly, see what works and what doesn't, and learn as you go. Remember that it's very cheap to try out even the craziest ideas on eBay, and who knows, they might just work!





Step 5: Test and repeat. Keep trying different strategies until you find something that works, and then don't be ashamed to keep doing it, again and again. The chances are that you've just found a good niche.





Step 6: Work out a business plan: A business plan doesn't need to be anything formal, just a few pages that outline the market opportunity you've spotted, your strategy, strengths and weaknesses of the plan and a brief budget. This is more for you than it is for anyone else.





Step 7: Invest and expand: This is the time to throw money at the problem. Buy inventory, and start spending more time on your business. Set a goal number of sales each week, increasing it each time.





Step 8: Make it official: Once you've made a few thousand dollars worth of sales, you should really register yourself as a business. Don't worry, it's not expensive or hard to do - a lawyer is the best person to help you through the process.





Step 9: Automate: You'll probably find that you're writing the same things again and again in emails or item descriptions. This is the time to give up on the manual method and turn to automated software that can create listings for you, and respond to completed auctions and payments with whatever message you provide.





Step 10: Never give up: Even when it looks like it's all going wrong, don't stop trying until you succeed. If you keep working at it then you'll almost always find that you make a real breakthrough just when things are starting to look desperate.





Once you get into the swing of things, you might start thinking that you should quit your job and take up eBay selling part time. But it's not always as easy as that - there are all sorts of factors that you need to consider. The next email will weigh up the case for and against taking up eBay full-time.